This is a companion discussion topic for the original entry at https://www.getfeedback.com/resources/online-surveys/brand-positioning-marketing-surveys/
Don’t forget to click “show full post” above to read the full post
Focusing Your Brand Strategy with Marketing Surveys (Summary):
1. A Good Brand Strategy Starts with Good Data
Branding without research is a big mistake. You only have one shot at a first impression, and it counts.
According to Frontera Group, here are some of the key questions you should ask before defining your brand strategy:
- If you’re a new brand, what is your desired brand position?
- If you’re repositioning, how do customers currently perceive your brand?
- Is your desired brand position differentiated enough to compete in a saturated market?
- Can you communicate your brand position in a compelling way?
- Is your brand position similar to other brands in the marketplace? If so, how?
- Is your brand position viable long-term?
2. Define Your Target Market
- Narrow your focus.
- Determine what needs your products or services fulfill, and who is most likely to have those needs.
- Use a funnel approach to slim down your target market by demographics and preferences, until you arrive at a narrow group that is both highly interested and capable of buying.
- Connect your primary value propositions to corresponding consumer needs.
- Gather data.
- Use marketing surveys to collect demographic data on your target market.
- Study existing data, including public information on competitors and their customers.
- Ask friends, family, coworkers, and acquaintances for their opinions about existing brands in the space.
3. Run a Competitive Analysis
Analyze your competitive positioning.
4. Survey Your Target Market
Getting quality data from a marketing survey starts with asking quality questions.
P.S Sometimes a blog might have a pop up which the aggregator picks up instead of the full post. If you notice the post doesn’t match the summary I’ve written, click the link at the bottom of the post.